Reducing the environmental footprint without losing luxury
Coming soon
Latin America’s luxury hotel industry is undergoing a quiet revolution. What used to be measured merely by visual detail is now defined by the sustainability of the entire amenities ecosystem.
Procurement teams optimize rates and performance while sustainability and finance leaders understand that Helios Group, as the exclusive partner of Care About Earth, supplies next-generation materials without sacrificing premium standards.
For decades, cosmetic containers relied on petroleum-based polyethylene. Today, stricter regulations, informed guests, and technically superior alternatives are forcing the transition to renewable options.
Hospitality leaders must understand the drivers:
Groupe GM processes sugarcane bagasse through several extraction cycles to produce bioethanol, which is then transformed into chemically identical polyethylene—with up to 75% less carbon footprint.
The green polymer retains barrier performance so hotels can keep their storage and logistics untouched.
The program combines two recycled streams:
Strategically mixing PCR and PIR creates packages with up to 100% recycled content while preserving aesthetics and making the containers fully recyclable at end of life.
“This is not greenwashing; our amenities are backed by material science, traceability, and certifications that deliver tangible sustainability.”
Ecofill and Ecosource represent precision engineering to cut waste. Ecofill uses 400 ml bags with only 8 grams of recyclable plastic, compared to 45-60 grams of a typical bottle.
Ecosource adds airless technology that allows hypoallergenic formulas without preservatives and holds Nordic and European Ecolabel certifications.
Sustainability extends beyond the bottle. Helios proposes biodegradable accessories (bamboo brushes, paper-core cotton swabs, cornstarch combs), BIOCOMP® or oak trays, and secondary packaging in stone paper, FSC or PEFC cardboard printed with vegetable inks.
These details create instant positive impressions and reinforce the environmental story in every guestroom.
Groupe GM’s plants hold ISO 22716, ISO 14001, ISO 9001, COSMOS certification, and the European Ecolabel. For hotels facing audits, these seals mean:
Initial hesitation focuses on price. Sustainable materials can be 8-15% costlier, yet the total cost of ownership reveals measurable savings.
Properties that invest in sustainability amortize the cost in 18-24 months while strengthening their brand positioning.
Helios, as Groupe GM’s exclusive partner in Latin America, provides gradual transition plans:
This approach minimizes risks and adapts to each property’s operational reality.
In competitive cities such as Bogotá, Santiago, and Lima, showing tangible commitment to certified materials is a verifiable commercial argument backed by material science and operational excellence.
For leaders who aim to lead sustainability without compromising luxury, Care About Earth amenities deliver the technical solution the market demands.
Amenities are no longer add-ons; they signal strategy. Every material, package, and refillable system communicates intention, science, and responsibility.
Helios Group partners with hotels to translate that intention into memorable experiences with sustainable solutions that deliver measurable results in certifications, costs, and guest perception.
We design transition plans that combine material science, optimized logistics, and team training. From refillable dispensers to biodegradable accessories, we offer the comprehensive solution your hotel needs.
